Daily Practice

GCSE Business

27th July 2020

5 questions · GCSE · 503 questions in this band

1
Market research and segmentation
A business segments its market by income. Give one product example that suits income-based segmentation.
2
Interpreting and Analysing Market Research Data
Why is a larger sample size generally more reliable than a smaller one?
3
Technology, E-Commerce and Digital Marketing
Why can online price comparison tools increase competition between businesses?
4
Building an Integrated Marketing Mix
True or false: a marketing mix that worked well at launch will always remain the correct mix for the rest of the product's life.
5
The marketing mix
A business cuts its price significantly. Give one other element of the mix it may also need to change, and why.

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