Daily Practice

GCSE Business

18th January 2024

5 questions · GCSE · 503 questions in this band

1
Exchange Rate Fluctuations and Business Competitiveness
Using the same order, if the pound then depreciates to 1 pound = 1.00 euro, calculate the new cost in pounds and state whether the importer is better or worse off.
2
Market research and segmentation
Why might a focus group be more useful than a questionnaire for testing a new product concept?
3
Interpreting and Analysing Market Research Data
Why might data collected five years ago be less reliable for a current marketing decision than data collected this year?
4
Technology, E-Commerce and Digital Marketing
Give one benefit to a small business of selling through e-commerce rather than only a physical store.
5
Building an Integrated Marketing Mix
A business raises its price significantly to reposition as premium. Name one other element of the mix it is also likely to need to change.

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