Daily Practice
GCSE Business
- 1Market research and segmentation
Why might a focus group be more useful than a questionnaire for testing a new product concept?
- 2Interpreting and Analysing Market Research Data
A pie chart shows a business's sales by region: North 20%, South 45%, East 15%, West 20%. Which region has the smallest share of sales?
- 3Technology, E-Commerce and Digital Marketing
State one risk to a business's reputation created by social media and online reviews.
- 4Building an Integrated Marketing Mix
What should be the starting point when designing a marketing mix?
- 5The marketing mix
State one decision a business makes under 'Place'.
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