Daily Practice
GCSE Business
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14th June 2024
- 1The Design Mix: Function, Aesthetics and Cost
Give one example of an aesthetic feature of a product.
- 2Branding and Its Role in Marketing
Give one way a business builds brand recognition through the marketing mix, other than the product itself.
- 3Extension Strategies and the Product Portfolio
What two factors does the Boston Matrix measure?
- 4Production processes: job, batch and flow
A bakery makes 200 white loaves, then 150 wholemeal, then 100 seeded. Name the process and explain how you can tell.
- 5The Role of ICT and E-Commerce in Delivering Customer Service
Explain one benefit and one risk of using a chatbot for customer enquiries.
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