Daily Practice

GCSE Business

2nd March 2025

5 questions · GCSE · 503 questions in this band

1
Market research and segmentation
Give one example of a primary research method.
2
Interpreting and Analysing Market Research Data
Why might data collected five years ago be less reliable for a current marketing decision than data collected this year?
3
Technology, E-Commerce and Digital Marketing
Give one benefit to a small business of selling through e-commerce rather than only a physical store.
4
Building an Integrated Marketing Mix
A business raises its price significantly to reposition as premium. Name one other element of the mix it is also likely to need to change.
5
The marketing mix
Give one example of a 'Product' decision, other than its physical features.

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