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Daily Practice

GCSE Business

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1st April 2025

5 questions · GCSE · 503 questions in this band

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  1. 1
    The marketing mix

    Why should the 4Ps be based on the results of market segmentation?

  2. 2
    Product and the product life cycle

    Name the four stages of the product life cycle in order.

  3. 3
    Pricing strategies

    What is cost-plus pricing?

  4. 4
    Promotion

    What is the difference between above the line and below the line promotion?

  5. 5
    Place and distribution

    What is a direct distribution channel?

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