Daily Practice

GCSE Business

30th April 2025

5 questions · GCSE · 503 questions in this band

1
Building an Integrated Marketing Mix
True or false: a marketing mix that worked well at launch will always remain the correct mix for the rest of the product's life.
2
The marketing mix
A business cuts its price significantly. Give one other element of the mix it may also need to change, and why.
3
Product and the product life cycle
Give one reason a fashion product might have a shorter product life cycle than a household appliance.
4
Pricing strategies
What is price discrimination?
5
Promotion
Give one example of a sales promotion technique.

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