Daily Practice
GCSE Business
- 1Promotion
State one risk of using frequent sales promotions such as heavy discounting.
- 2Place and distribution
What does 'omnichannel distribution' mean?
- 3The Design Mix: Function, Aesthetics and Cost
A product for a safety-critical use, such as a car brake pad, should prioritise which element of the design mix, and why?
- 4Branding and Its Role in Marketing
Why can strong branding allow a business to charge a premium price?
- 5Extension Strategies and the Product Portfolio
Give one example of an extension strategy.
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