GCSE Business
24th August 2025
- 1Exchange Rate Fluctuations and Business Competitiveness
State what it means when the pound appreciates.
- 2Market research and segmentation
Why might a focus group be more useful than a questionnaire for testing a new product concept?
- 3Interpreting and Analysing Market Research Data
A line graph shows a product's sales rising steadily for three years then falling in year four. What might this pattern suggest about the product's position in the product life cycle?
- 4Technology, E-Commerce and Digital Marketing
What is search engine optimisation, and what is its purpose in marketing?
- 5Building an Integrated Marketing Mix
State one consequence for a business of running an inconsistent marketing mix.
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