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GCSE Business

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2nd February 2026

5 questions · GCSE · 503 questions in this band

  1. 1
    Pricing strategies

    Give one market condition that makes price skimming an appropriate strategy.

  2. 2
    Promotion

    What is the difference between above the line and below the line promotion?

  3. 3
    Place and distribution

    What is a direct distribution channel?

  4. 4
    The Design Mix: Function, Aesthetics and Cost

    True or false: the correct balance of the design mix is the same for every product.

  5. 5
    Branding and Its Role in Marketing

    What is a 'brand extension'?

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