GCSE Business
15th April 2026
- 1Interpreting and Analysing Market Research Data
Why might data collected five years ago be less reliable for a current marketing decision than data collected this year?
- 2Technology, E-Commerce and Digital Marketing
Give one benefit to a small business of selling through e-commerce rather than only a physical store.
- 3Building an Integrated Marketing Mix
A business raises its price significantly to reposition as premium. Name one other element of the mix it is also likely to need to change.
- 4The marketing mix
Give one example of a 'Product' decision, other than its physical features.
- 5Product and the product life cycle
State one marketing mix change a business might make during the decline stage.
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