Daily Practice
GCSE Business
- 1Branding and Its Role in Marketing
What is a 'brand extension'?
- 2Extension Strategies and the Product Portfolio
What is a 'cash cow' in the Boston Matrix?
- 3Production processes: job, batch and flow
Explain why flow production is risky if demand is unpredictable.
- 4The Role of ICT and E-Commerce in Delivering Customer Service
A business handles 600 enquiries a month, each taking 5 minutes of staff time at 13 pounds an hour. Calculate the monthly labour cost.
- 5Procurement and managing stock
State two costs of holding too much stock.
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