Daily Practice
GCSE Business
- 1Promotion
Why must promotion be consistent with the rest of the marketing mix?
- 2Place and distribution
Why might a business use both a website and physical stores rather than just one?
- 3The Design Mix: Function, Aesthetics and Cost
Give one example of an aesthetic feature of a product.
- 4Branding and Its Role in Marketing
Give one way a business builds brand recognition through the marketing mix, other than the product itself.
- 5Extension Strategies and the Product Portfolio
What two factors does the Boston Matrix measure?
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