GCSE Business
23rd September 2026
- 1Building an Integrated Marketing Mix
True or false: a marketing mix that worked well at launch will always remain the correct mix for the rest of the product's life.
- 2The marketing mix
A business cuts its price significantly. Give one other element of the mix it may also need to change, and why.
- 3Product and the product life cycle
Give one reason a fashion product might have a shorter product life cycle than a household appliance.
- 4Pricing strategies
Give one market condition that makes price skimming an appropriate strategy.
- 5Promotion
Give one example of a sales promotion technique.
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