GCSE Business
24th September 2018
- 1Interest Rates, Inflation and Unemployment: Effects on Business
Explain one effect of a rise in interest rates on a business with a variable-rate loan.
- 2Exchange Rate Fluctuations and Business Competitiveness
Using the same order, if the pound then depreciates to 1 pound = 1.00 euro, calculate the new cost in pounds and state whether the importer is better or worse off.
- 3Market research and segmentation
State one reason a sample of 20 people, all surveyed outside the same shop, might produce unreliable data.
- 4Interpreting and Analysing Market Research Data
Why might data collected five years ago be less reliable for a current marketing decision than data collected this year?
- 5Technology, E-Commerce and Digital Marketing
Give one benefit to a small business of selling through e-commerce rather than only a physical store.
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