GCSE Business
- 1Market research and segmentation
A business segments its market by income. Give one product example that suits income-based segmentation.
- 2Interpreting and Analysing Market Research Data
A line graph shows a product's sales rising steadily for three years then falling in year four. What might this pattern suggest about the product's position in the product life cycle?
- 3Technology, E-Commerce and Digital Marketing
What is search engine optimisation, and what is its purpose in marketing?
- 4Building an Integrated Marketing Mix
State one consequence for a business of running an inconsistent marketing mix.
- 5The marketing mix
Name the 4Ps of the marketing mix.
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