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GCSE Business

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18th March 2026

5 questions · GCSE · 503 questions in this band

  1. 1
    Promotion

    What is public relations?

  2. 2
    Place and distribution

    State one advantage of an indirect distribution channel.

  3. 3
    The Design Mix: Function, Aesthetics and Cost

    What does 'function' mean in the design mix?

  4. 4
    Branding and Its Role in Marketing

    Give one benefit to a business of strong brand recognition.

  5. 5
    Extension Strategies and the Product Portfolio

    What is a 'star' in the Boston Matrix?

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