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GCSE Business

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24th September 2026

5 questions · GCSE · 503 questions in this band

  1. 1
    Place and distribution

    What is a wholesaler?

  2. 2
    The Design Mix: Function, Aesthetics and Cost

    Name the three elements of the design mix.

  3. 3
    Branding and Its Role in Marketing

    What is meant by 'brand equity'?

  4. 4
    Extension Strategies and the Product Portfolio

    Why is having a balanced product portfolio, with products in different Boston Matrix categories, useful to a business?

  5. 5
    Production processes: job, batch and flow

    Explain one drawback of batch production.

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