Bright Bean Cafes, a small UK coffee shop, reports the following income statement extract for the year: Revenue 50,000 pounds; Cost of sales 30,000 pounds; Gross profit 20,000 pounds; Expenses 10,000 pounds; Profit for the year 10,000 pounds. Which one of the following best describes the gross profit margin?
- A) Gross profit divided by revenue, times 100
- B) Profit for the year divided by gross profit, times 100
- C) Revenue minus fixed costs
- D) Expenses divided by revenue, times 100
(Total for Question 1 is 1 mark)