Economic climate and business - Worksheets, Questions and Revision
13 original exam-style questions - 4 pages of questions with a full mark scheme - free printable PDF.
This topic is chapter 8 of GCSE Business: Business in the real world and enterprise Practice Book 2.
1.10 Economic climate and business
Case Study: Hearthstone Furniture
Case study written for Revision Library. Hearthstone Furniture is a fictional business.
Hearthstone Furniture is a fictional business that designs and makes wooden dining tables in a small workshop. It sells tables directly to customers online and buys timber from a local sawmill.
Two years ago, the sawmill charged Hearthstone Furniture £40 for the timber needed to make one table. Because of rising costs in the timber industry, the sawmill now charges £52 for the same amount of timber.
At the same time, the interest rate on Hearthstone Furniture's business loan has risen from 4 per cent to 7 per cent per year. The loan is for £20,000, which the business borrowed to buy new workshop equipment.
Consumer confidence has also fallen. Fewer people are buying non-essential items like new dining tables, and Hearthstone Furniture's monthly sales have dropped from 45 tables to 30 tables.
The owner, Fatima, is deciding how to respond. She is considering three options: raising her prices to cover the higher timber costs, finding a cheaper timber supplier, or reducing the range of tables she offers to cut costs.
- A) It usually increases
- B) It usually decreases
- C) It always stays exactly the same
- D) Inflation has no effect on spending
- A) The Bank of England has raised the base rate, for example to help control inflation
- B) Fatima asked the bank to charge her a higher interest rate
- C) The value of the pound has risen sharply against other currencies
- D) The local sawmill has raised its own interest rates
Recommend which option Fatima should choose. Justify your answer using the information in the case study.
Question 1
- B1 B cao
- Answer: B
Question 2
- B1 one acceptable effect, e.g. it increases the cost of any loans or borrowing the business has
- B1 a second acceptable effect, e.g. it may reduce consumer spending, since customers also pay more on their own loans/mortgages, leaving less to spend
- Answer: Any two, e.g. increases the cost of the business's own borrowing; may reduce customer spending as their own borrowing costs rise too.
Question 3
- B1 one acceptable example, e.g. a rise in unemployment reducing overall consumer spending
- B1 a second acceptable example, e.g. a change in exchange rates affecting the cost of imported materials or the price of exports
- Answer: Any two, e.g. a rise in unemployment; a change in exchange rates.
Question 4
- B1 A cao
- Answer: A
Question 5
- B1 one acceptable reason, e.g. wages/staff costs may need to rise to keep up with the rising cost of living
- B1 a second acceptable reason, e.g. running costs such as workshop energy bills may also increase during inflation
- Answer: Any two, e.g. wages may need to rise with the cost of living; energy/running costs may also increase.
Question 6
- B1 one acceptable reason, e.g. customers delay or cancel purchases of non-essential items like dining tables, reducing sales
- B1 a second acceptable reason, e.g. a small business has less financial reserve than a larger competitor to survive a period of lower sales
- Answer: Any two, e.g. customers delay/cancel purchases of non-essentials; a small business has fewer reserves to survive weaker sales.
Question 7
- (a) B1 one acceptable advantage, e.g. it could restore Hearthstone Furniture's profit margin per table without having to raise prices and risk losing customers
- (a) Answer: It could restore the profit margin per table without raising prices (and risking losing customers).
- (b) B1 one acceptable disadvantage, e.g. a cheaper supplier's timber may be lower quality, which could damage the quality/reputation of Hearthstone Furniture's tables
- (b) Answer: The cheaper timber may be lower quality, which could damage the quality/reputation of the tables.
Question 8
- (a) B1 one acceptable advantage, e.g. Hearthstone Furniture could focus its timber budget and workshop time on its best-selling designs, potentially cutting costs
- (a) Answer: Focusing resources on best-selling designs could cut costs (e.g. less varied timber to buy, less workshop set-up time between different designs).
- (b) B1 one acceptable disadvantage, e.g. some existing customers who want a design that has been removed may go elsewhere, reducing sales further
- (b) Answer: Customers who wanted a discontinued design may go elsewhere, reducing sales further.
Question 9
- M1 52 - 40 (= 12) seen
- M1 12 / 40 x 100 seen
- A1 30% cao
- Answer: 30% increase.
Question 10
- M1 20,000 x (0.07 - 0.04), or 20,000 x 0.04 (= 800) and 20,000 x 0.07 (= 1,400) both found
- A1 £600 cao
- Answer: £600 extra per year.
Question 11
- M1 45 - 30 (= 15) seen and 15 / 45 seen
- A1 33.3% cao (awrt 33.3%, accept 33%)
- Answer: 33.3% fall (accept 33%).
Question 12
- Level 1 (1-3): Identifies one or two rising costs with little or no development or use of the case study's figures.
- Level 2 (4-6): Develops a clear chain of reasoning, using evidence and figures from the case study, to show how rising costs would affect Hearthstone Furniture's profit if prices stay the same.
- Indicative content:
- If Fatima keeps her selling price the same, the 30% rise in the cost of timber per table directly reduces the profit made on every table sold, since revenue per table is unchanged but cost per table has risen.
- The extra £600 of loan interest per year is a further cost that must be paid out of the same (or, given the 33.3% fall in monthly sales, a smaller) amount of revenue, further reducing overall profit.
- With monthly sales having fallen from 45 to 30 tables, total revenue is lower even before accounting for higher costs, compounding the squeeze on profit.
- If the combined effect of higher costs and lower sales pushes total revenue below total costs, Hearthstone Furniture could move from a profit into a loss.
- A sustained loss would eventually create cash-flow problems, since the business would be paying out more than it receives, threatening its ability to keep trading.
Question 13
- Level 1 (1-3): Makes simple, undeveloped comments about one or more options, with little or no use of the case study and no clear recommendation.
- Level 2 (4-6): Gives a developed argument for or against at least one option, using some case study evidence, but does not fully weigh the options or reach a clearly justified recommendation.
- Level 3 (7-9): Weighs at least two options against each other using detailed case study evidence, and reaches a justified recommendation supported by the analysis given.
- Indicative content:
- Raising prices: would directly cover the 30% rise in timber cost and the extra £600 of loan interest, but risks losing more customers at a time when sales are already down 33.3 per cent and consumer confidence is falling, which could make the situation worse rather than better.
- Finding a cheaper timber supplier: could restore profit margins without risking further customer loss from a price rise, but may reduce the quality of the tables, which could damage Hearthstone Furniture's reputation for a hand-made product.
- Reducing the range of tables: could cut costs by focusing on best-selling designs, but with sales already falling, removing choice could push some remaining customers towards competitors instead.
- A well-justified answer should weigh the risk of each option against Hearthstone Furniture's current weak position (falling sales, rising costs, rising interest) rather than judging each option in isolation.
- Possible justified conclusions: recommend a cheaper supplier first, since it addresses the timber cost rise directly without the customer-loss risk of a price rise; or recommend a small, partial price rise combined with a cheaper supplier as a lower-risk combined approach, provided the reasoning explicitly weighs the trade-offs given in the case study.