A Level Economics · Topic guide

Perfect competition, imperfectly competitive markets and monopoly

Market structure theory ranks markets along a spectrum from perfect competition to monopoly, based on the number of firms, the degree of product differentiation, barriers to entry and exit, and the amount of market power each firm has.

A LevelMicroeconomicsAQAWJECEduqas

Method

  1. List the assumptions of the theoretical model of perfect competition: many buyers and sellers, an identical, homogeneous, product across all firms, perfect information available to all, no barriers to entry or exit, and firms as price takers facing a perfectly elastic, horizontal, demand curve at the ruling market price.
  2. Draw the perfect competition firm and industry diagrams side by side: the industry diagram, downward-sloping market demand, upward-sloping market supply, determining the market price, and the firm diagram, a horizontal demand=AR=MR line at that market price, with the firm choosing output where MR=MC.
  3. Explain why supernormal profit cannot persist in perfect competition in the long run: if firms earn supernormal profit in the short run, the absence of barriers to entry lets new firms enter, increasing market supply, lowering the market price until only normal profit remains.
  4. List the characteristics of monopoly: a single firm, or a firm with a very high market share, controls the whole market, high barriers to entry, e.g. legal barriers, patents, high start-up costs, control of a key resource, or brand loyalty, and the firm is a price maker facing the entire, downward-sloping market demand curve.
  5. Draw the monopoly diagram: the firm sets output where MR=MC, then reads the price from the demand (AR) curve above that output, showing the price is set above marginal cost and the firm can sustain supernormal profit into the long run because barriers to entry prevent new firms competing this away.
  6. Compare the price and output outcomes of monopoly with perfect competition, assuming similar costs: monopoly typically restricts output and charges a higher price, creating allocative inefficiency and a loss of consumer surplus, some of which becomes producer surplus and some of which is a deadweight welfare loss.
  7. Recognise the efficiency concepts used to judge market structures: productive efficiency, producing at the lowest point of the average cost curve, and allocative efficiency, price equals marginal cost; perfect competition achieves both in long-run equilibrium, while monopoly typically achieves neither, though it may fund innovation from supernormal profit, a genuine evaluation point.

Worked example

A monopolist faces the market demand curve and its marginal cost data below (quantity in thousands of units): at 4,000 units, price = 20 pounds and marginal cost = 8 pounds; at 5,000 units, price = 18 pounds and marginal cost = 10 pounds; at 6,000 units, price = 16 pounds and marginal cost = 12 pounds. Marginal revenue at each of these outputs is 12 pounds, 10 pounds and 8 pounds respectively. Identify the profit-maximising output and price, and state whether price is above or below marginal cost at that output.

  1. Compare MR and MC at each output: at 4,000 units, MR (12) exceeds MC (8), so expanding output is worthwhile; at 5,000 units, MR (10) equals MC (10) exactly.
  2. At 6,000 units, MR (8) is below MC (12), so this output is not worth reaching, producing the extra units would cost more than they earn.
  3. Apply the MR=MC rule: the profit-maximising output is 5,000 units, where MR = MC = 10 pounds.
  4. Read the price from the demand data at that output: at 5,000 units, price = 18 pounds.
  5. Compare price to marginal cost at this output: price (18 pounds) is above marginal cost (10 pounds), confirming the classic monopoly outcome that a profit-maximising monopolist sets price above marginal cost, unlike a perfectly competitive firm, which sets price equal to marginal cost.

Practice questions

Try each question, then tap to reveal the answer.

Q1List two assumptions of the theoretical model of perfect competition.Show answer

Answer: Any two of: many buyers and sellers, an identical/homogeneous product, perfect information, or no barriers to entry or exit.

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Q2Why is a perfectly competitive firm described as a 'price taker'?Show answer

Answer: Because it is one of many small firms selling an identical product, so it has no power to influence the market price and must accept the price set by the whole market.

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Q3Why can a perfectly competitive firm not earn supernormal profit in the long run?Show answer

Answer: Because there are no barriers to entry, so any short-run supernormal profit attracts new firms into the market, increasing supply and driving the price down until only normal profit remains.

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Q4Give two examples of barriers to entry that can help sustain a monopoly.Show answer

Answer: Any two of: legal barriers, e.g. patents or licences, very high start-up/sunk costs, control of an essential resource, or strong brand loyalty.

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Q5Why is a monopolist described as a 'price maker'?Show answer

Answer: Because it is the sole, or dominant, supplier facing the whole market demand curve, so it can choose the price at which to sell its chosen output, rather than simply accepting a price set by the wider market.

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Q6State the profit-maximising rule that applies to both perfectly competitive firms and monopolists.Show answer

Answer: Both produce at the output where marginal revenue equals marginal cost (MR = MC); they differ in the price they can then charge.

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Q7Define allocative efficiency.Show answer

Answer: A situation where price equals marginal cost, so resources are allocated in line with what consumers are willing to pay for the last unit produced, reflecting their true preferences.

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Exam-style questions

Written in the style of a A Level Economics exam paper, with a full mark scheme.

Q1[6 marks]

Explain why a profit-maximising monopolist is normally able to charge a higher price and produce a lower output than would occur under perfect competition, assuming similar cost conditions.

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Q2[20 marks]

Evaluate the view that monopoly is always less efficient and worse for consumers than perfect competition.

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See real A Level Economics past-paper questions, with official mark schemes

Free printable worksheet

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