GCSE Business: Marketing Practice Book

Every chapter opens with a divider page giving its marks and suggested timing, then runs its question pages. The mark schemes for all 12 chapters are grouped at the back, so the book works as homework, as a timed test, or as revision.

1. 01Market research and segmentation15 questions - 43 marks - about 60 minp3
2. 02The marketing mix15 questions - 47 marks - about 65 minp9
3. 03Product and the product life cycle15 questions - 45 marks - about 60 minp15
4. 04Pricing strategies15 questions - 43 marks - about 65 minp21
5. 05Promotion15 questions - 44 marks - about 65 minp26
6. 06Place and distribution15 questions - 42 marks - about 65 minp31
7. 07The Design Mix: Function, Aesthetics and Cost14 questions - 22 marks - about 25 minp36
8. 08Branding and Its Role in Marketing14 questions - 30 marks - about 40 minp40
9. 09Extension Strategies and the Product Portfolio16 questions - 39 marks - about 40 minp45
10. 10Interpreting and Analysing Market Research Data8 questions - 29 marks - about 40 minp50
11. 11Technology, E-Commerce and Digital Marketing14 questions - 30 marks - about 35 minp54
12. 12Building an Integrated Marketing Mix8 questions - 30 marks - about 40 minp59
13. ▸AnswersMark schemes for every chapterp64

Each chapter is one of our worksheet packs, printed here in full. Follow a chapter title to read that pack on its own page, or browse every GCSE Business pack. Every book on the shelf is a complete printable workbook of up to 120 A4 pages.