Discuss ways in which psychologists can ensure their research is reliable and valid. In your answer, refer to both quantitative and qualitative methods, give examples of at least two specific procedures for improving reliability and at least two procedures for improving validity, and evaluate the strengths and limitations of these procedures. You should cover issues such as standardisation, inter-observer reliability, test-retest methods, face/concurrent/internal/ecological/temporal validity, and experimental controls where relevant.
(Total for Question 13 is 16 marks)