A theme park manager wants to investigate whether monthly visitor numbers show a repeating seasonal pattern and a long-term trend, to help plan how many staff to employ each quarter.
(a)Plan: state an appropriate time interval over which to collect visitor number data, and explain why at least two full years of data should be collected before drawing any conclusion about seasonality.(2)
(b)Collect: state one advantage of using the park's own turnstile records (a secondary data source) rather than carrying out a new visitor survey.(1)
(c)Process: the table shows quarterly visitor numbers, in thousands, for two years.
| Quarter | Y1 Q1 | Y1 Q2 | Y1 Q3 | Y1 Q4 | Y2 Q1 | Y2 Q2 | Y2 Q3 | Y2 Q4 |
|---|
| Visitors (thousands) | 8 | 22 | 35 | 12 | 10 | 25 | 39 | 14 |
Calculate the first two 4-point moving averages for this data.(3)
(d)Interpret: three further moving averages, continuing from part (c), are 20.5, 21.5 and 22. Using all five values, describe the trend, and suggest one staffing decision the manager could make based on it, linking back to the original purpose of the investigation.(3)
(Total for Question 10 is 9 marks)